The Collection
Our collection of names came to us
in a variety of ways. Some were hand
registered in the earliest days of
the Internet, before people
understood that they would become
valuable assets. Others were
captured the moment they expired.
Countless others were acquired at
auction or in portfolio acquisitions
from third parties. The metrics we
use to acquire our hand-selected
names have never changed though. We
have always acquired names that have
meaning and resonance to many
different people and for different
reasons. We’ve strived to locate the
most popular search terms and
terminology that would stand the
test of time. It has been our goal
to create a portfolio that would
last a lifetime - several lifetimes.
We wanted to leave a legacy within
our business; something that people
could look back on and marvel at.
Whether it’s a generic phrase that
describes a lifestyle or a foreign
version of a generic term - our
passion is collecting the names
which people are passionate about..
The Rarity
At first glance, the World (and
Internet) is full of popular names
and phrases. Anyone can select any
name for anything, and the world
will never run out, right? Take a
look again and you will see that
there are only so many meaningful
words and phrases in the dictionary
and popular use, a few million
perhaps including singular and
plural versions. Then if you look at
names which are understood across
cultures, which are simple to
memorize and understand, which are
short or poignant enough to be
useful, the spectrum starts to
narrow. Even if you back-up and cast
as wide a net as possible, our
decade of experience reveals perhaps
5 – 7 million words, numbers and
phrases which ultimately have
practical utility as a domain name.
When you consider the hundreds of
millions of companies and
individuals which want to control
their own destiny and enhance the
location of their website, there
simply are not enough “good” names
to go around. The diamonds which
make up the bulk of xBrain Media’s
portfolio shine especially bright
when viewed through this optic. Our
names are simply irreplaceable
today. They are the reason you found
our site today. The rarity of our
names brings audience interest,
permanence to the
value of our company.
The Value
Value is a very subjective quality
in names and naming, but we all
inherently know a good name from a
lesser one. The owner of a
good name will always have the wind
at their back. xBrain Media has spent 10
years mining for these types of
names. It is not possible to acquire
them instantly. The best names have
always been closely held and only
come available seldom. They must
be patiently and painstakingly
acquired, during rare moments. The
best foundations are built without
compromises or cutting corners. The
value of xBrain Media’s names stems from
their meaning, resonance and the
patient way they were acquired. |